India's mobile phone brands Micromax, Karbonn, and Lava are planning to comeback with a major campaign
These brands expressed their determination to regain their market share, considering the limited options available to consumers when it comes to affordable smartphones. Consumers are currently left with only refurbished devices, finance schemes, or delaying their purchases. Karbonn aims to introduce a smartphone priced at Rs 4,999, while Micromax is in discussions with telecom operators to bundle their handset at Rs 4,999, offering an attractive proposition to customers. During the early stages of the Indian smartphone market, Micromax, Lava, and Karbonn emerged as prominent players. They commanded a significant market share of 45 percent during their peak in 2013 and 2014. However, the entry of Chinese brands such as Xiaomi, OPPO, and Vivo soon led to a decline in the fortunes of these Indian manufacturers. However, recent developments indicate that Micromax, Lava, and Karbonn are now aiming to target the low-budget and mid-range price segments. With the Chinese brands under pre...